Once you've finished this process, Facebook will review your shop and publish it, making it live for everyone to see.Īnother way to sell your designs on Facebook is Facebook Marketplace. Finally, you'll select your shipping preferences and preview the finished shop. Next, you'll select your business page, then add products to your catalog. To start, you'll go to the "Create Your Shop" page and choose your preferred payment method. Setting up a Facebook Shop allows you to sell your handmade designs directly from your business page and offers a few different options for payment. There are three main ways to sell items on Facebook: Facebook Shop, Marketplace and through third-party sites. Developing a plan on how to utilize your social networking profile can make sure you don't waste your time and effort while expanding your client base and customer involvement. Once you have learned more about the different features on Facebook, you can begin to create a strategy. Finding the balance between professional and personable can make or break your business' success. Post photos of models wearing your designs, share videos of yourself in the process of making a piece and respond to comments and questions on your page. Followers are more likely to become customers when the human element is present. Only showing your finished designs is okay but lacks personal connection. Asking questions, using polls and hosting giveaways are easy ways to promote follower involvement and boost your business' popularity. It's okay to list the details of a finished piece, but you should also strive to get customers involved with your posts in order to get more likes, comments and new followers. While it's okay to include photos and videos of your workspace, processes and finished pieces, using your business page for personal, unrelated posts can come across as unprofessional. Do keep your communications relevant to your business.However, if you don't post on a regular basis, they're likely to forget about your business and move on to other vendors. If you inundate your followers with too many posts, chances are they won't read them. It's important to find the balance between posting too little and too often. Facebook users are bombarded with a series of messages and posts from their feed. When it comes to using Facebook's many features, there are a few do's and don'ts: Although this feature has associated costs, Facebook makes it easy to choose a budget and find an audience most likely to interact with the ad, thereby making the most of the cost. Using this feature allows you to create ads that promote your jewelry business to a targeted group of people. One of the most useful marketing features Facebook offers is paid advertising. Similarly, Facebook Live can be an effective marketing tool-hosting a live video about your processes or demonstrating a project can build hype and draw more people to your business.Īre you going to be at a local artisan fair? Will you be hosting a how-to class? Advertising events with the Facebook events tool can offer followers a more personalized shopping experience while still building your brand's name and reputation online. A video of a design glistening in the light is more likely to sell the piece than a simple, straightforward photo. Videos are an excellent marketing tool as they often provide a more realistic, in-depth perspective on finished pieces and a variety of other subjects. Polls are an easy and effective way to get feedback from your followers and adjust your marketing and design strategies accordingly. Some designers ask for input on what components to design with, whether or not they like a particular design or marketing feature, and so much more. Polls allow you to ask your followers questions and the responses can be used for many purposes. Use it to inform clients of business news as well-people like being in the know, especially on Facebook. You can also use the status update option to post links to valuable information or additional photos of your goods. The timeline allows you to communicate with people who follow you. Here are a few features that you can take advantage of to grow your client base: Creating a presence on social media is crucial to expanding your client base over time. However, you need to invest time and effort into your profile to make the most out of the opportunity. Once you create a Facebook page, you're on the right track toward attracting potential customers.
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